The IBRC was then claiming rights over Ukraina Shopping Mall, one of the biggest retail shopping centres in Kyiv, which was transferred as collateral to IBRC. CFC Big Ideas developed a proactive PR campaign which neutralized suppression of the IBRC rights, done by a group of unanimous persons with powerful connections.
The campaign involved a series of investigative articles issued in leading Ukrainian publications whilst the “Ukraina Shopping Mall conflict” became the No.1 trending search in Google. CFC Consulting also successfully ushered concern on the issue towards inter-governmental level.
[:]