CFC Consulting helped to identify, design, and implement crisis communications & media relations for IDS Borjomi from November 2012 to February 2013. The overall result was attributed to developing a proactive communication strategy, disassociating the alleged affiliation of Boris Berezovsky with the group, and highlighting the conflict over international media.
CFC Consulting provided its support to IDS Borjomi when their mineral water production plants became subject to scrupulous tax investigation in Ukraine and several assets of IDS Borjomi were detained by the local courts.
CFC Consulting conducted a special press tour to Georgia and got several interviews with members of the Patarkatsishvili family published by collaborating with leading Ukrainian journalists. It helped in clearing out negative propaganda against the group and reinvigorated the company’s image nationally and internationally.