Since February 2021, CFC Big Ideas has been working with APCO Worldwide, one of the leading advisory and advocacy communications consultancy companies, on a long-term communication support project on behalf of the Ministry of Tourism and Antiquities of Egypt. The aim of the project is to promote travel to Egypt from citizens of the main target markets.

CFC Big Ideas team has been providing the Ministry with detailed PR recommendations on the main issue which appear in the local media about travelling to Egypt, as well as helping to disseminate press- and post-releases about the important events in Egypt’s tourism industry. CFC Big Ideas helps Egypt build relationships with key national tourism and economics journalists, interviews for the top Egyptian government officials – both on the ground and online.