Since 2008 CFC and CNN produced six joint global campaigns promoting Ukraine. Commercial videos were developed and produced by the CNN team, along with special vignettes and fact files about Ukraine that aired in Europe, the Middle East, North Africa, Asia, and the US.

The “All about U” (2010–2011) and “Ukraine NOW” (December 2018) are the two biggest campaignseach viewed by more than 240 million people worldwide. The concept of the CFC-CNN “All about U” ad campaign was also run by BBC TV with a similar series of “Ukraine — All About U” video commercials.