A German producer of health products had a reputational issue with the Ukrainian authorities in April 2023. Their whole business in Ukraine was under threat because of unethical actions allegedly taken by their competitors. CFC Big Ideas embarked on this project to solve the issue through GR and crisis communication tools. Key actions CFC Big Ideas took for the client:

• Arranged meetings with high-profile officials;
• Came up with ideas for long-term joint projects;
• Helped launch those projects;
• Communicated the project’s launch to the media.

As a result, the reputational threat to the company was minimized, while the competitors’ actions did not have any effect.