In 2002, CFC’s first Big Idea was to get Ukraine involved in the Eurovision Song Contest. After presenting the idea to the Ministry of Foreign Affairs, CFC was engaged to negotiate between the National TV Company and the European Broadcasting Union on Ukraine’s membership, which was approved in late 2002.
In 2004, CFC organized a Europe-wide PR campaign for Ruslana, who brought about Ukraine’s first victory at the Eurovision Song Contest. In 2005, CFC became the official PR Partner of the Eurovision Song Contest in Kyiv.
Over 2007–2011, CFC organized PR support for a number of Ukrainian and non-Ukrainian artists at ESC, including Ani Lorak (2008), Alyosha (2010), and Mika Newton (2011) who represented Ukraine at the Eurovision Song Contest in Belgrade, Oslo and Dusseldorf, as well as Sofo (Georgia, 2007), who performed in Helsinki.
Following Jamala’s victory in 2016, CFC was also able to contribute to the second Eurovision in Kyiv. In 2017, our company once again became the official PR Partner of the ESC. The PR campaign and activities were reinforced by a number of ancillary projects aimed at drawing more international attention to Ukraine and its culture.