Since March 2021 CFC Big Ideas has been working with Novo Nordisk, one of the leading global pharmaceutical companies in the field of diabetes treatment and other chronic diseases, supporting their strategic communications in Ukraine.
CFC Big Ideas team has been helping the company build relationships with key national healthcare journalists and engage them in Novo Nordisk events, publishing columns and arranging interviews with the company’s representatives.
CFC Big Ideas also supported Novo Nordisk in the implementation of the company’s CSR activities. Among them was Novo Nordisk’s global project for the prevention and control of urban diabetes – Cities Changing Diabetes