In 2010, CFC developed Ukraine’s first-ever national branding strategy for the Ministry of Foreign Affairs.

CFC conducted research on perceptions of Ukraine abroad and produced a concept for Ukraine image campaigns on leading international TV channels, partnering with CNN International and the iVOX agency.

The new branding strategy for Ukraine included 4 awareness campaigns and 11 projects. A pan-Ukrainian Facebook platform was launched to discuss the National Branding Strategy.