Gennadiy Kurochka, managing partner of CFC Consulting and co-founder of the Ukrainian Crisis Media Center (UCMC), received a Bronze Lion at the Cannes Lions International Festival of Creativity. The Lion was awarded for UCMC’s project “Ukraine Witness” in the category Lions Entertainment. Ukraine won the award at the Cannes Lions Advertising Festival for the first time in 26 years.
“This is a breakthrough for the Ukrainian advertising and public relations community. We have finally broken the vicious circle that for many years did not allow us to rise above the shortlist,” said Gennadiy Kurochka.