Ukrainian diplomacy today operates under turbulent conditions.
With a raging pandemic, the recession of the global economy, cyberattacks, disinformation and abundant propaganda, officials in Ukraine are under extreme pressure to steer their country to safe waters. Ukraine’s foreign policy is expected to become more pragmatic, particularly in promoting national exports and attracting foreign direct investment.
In his article, CFC Big Ideas partner Vasyl Myroshnychenko illustrates the variety of ways ambassadors can communicate the benefits of conducting business in Ukraine. He also examines new media as an opportunity to promote Ukraine, its culture, history, tourism potential, and benefits of economic cooperation.
Read Vasyl’s article on the economization of Ukrainian diplomacy here.