Information campaign, ‘Ukraine, ‘All about U’ is a joint project of CNN and CFC Consulting. The project’s aim is to demonstrate Ukraine’s tourism and investment potential worldwide.
The information campaign consists of two linked TV spots dedicated to the tourism and investment areas of Ukraine’s branding strategy. The key message of the campaign is built on the original play on words. In English, the letter “U” has a double meaning: on one hand, U is a shortened version of the English word “YOU”, i.e, a pronoun. On the other hand, “U” is the first letter in the word “Ukraine”. ‘All about U’ is a demonstration of our country’s rich tourism and investment potential.