The event took place on Friday 28, and focused on building and managing artist’s subscription campaigns, crowdfunding as a new trending strategy in the music business, establishing artist development and marketing plans, the role social media plays when discovering emerging artists, playlisting as a useful tool for creating exposure for artists today and many more.
The event consisted of a panel discussion titled “Fan-based funding: a one-time marketing tool or a sustainable source of revenue?” and four case study presentations: “Crowdfunding for a Global Go-to-Market Strategy: Music Edition”, “Capitalizing Your Resources for Better Return in the Music Industry: A Balanced Strategy”, “Getting Your Music Streamed Worldwide: Playlists Tips and Best Practices” and “Enlarging Your Fanbase Through TikTok”.
The speakers of the event were the leading professionals in the music industry:
