100Whys campaign hits global news

CFC Big Ideas and the Ministry of Information Policy of Ukraine carry out a joint campaign to raise awareness about Russia’s aggression on the Crimean Peninsula and in the eastern territories of Ukraine. The campaign named 100Whys preceded the G20 summit in Buenos Aires, where world leaders convened to discuss current political affairs.

100Whys, also referred to as One Billboard Campaign, sought to engage attendees of the G20 meeting with the help of a 3D installation placed near the main venue, featuring a war-torn map of Ukraine ravaged by a saw and an ax.

100whys.org, the campaign’s official web page, features a list of 100 rhetorical questions pertaining to the Russian multi-dimensional aggression against its neighbouring country. Stories of children who witnessed the terrors of the ongoing conflict can also be found on the website.

Before the summit in Buenos Aires, CFC Big Ideas and the Ministry held a press conference related to the issue, causing resonance among Ukrainian and foreign media and positively contributing to Ukraine’s presence on the global agenda.

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