In April 2010, CFC Consulting was hired by the Ukrainian designer and artist, Zinaida Likhacheva, to back up her SUNLIGHT Collection with a targeted communications program at Oxford Fashion Week and Lviv Fashion Week, both held in May of this year.
Zinaida Likhacheva is an artist, designer and the originator of this Collection’s concept. The SUNLIGHT designs are a logical continuation of her work as an artist, featuring decorative patterns, embroidery, painting on cloth and ceramics, decorative ironwork, and contemporary ethnic fashion. To develop the SUNLIGHT Collection, Ms. Likhacheva worked with the young designer and Slavic mythology expert, Letitsia Kovaliova.
The SUNLIGHT Collection is modern ethnic chic with an urban beat. The entire range, including dresses and skirts, draws together female energy and allows any woman wearing it to radiate warmth and light, and move in a harmonious symphony of COLOR, LINE and RHYTHM.
Read more about Zinaida’s new collection at www.nashefashion.com