Following the request of the Ministry of Information Policy of Ukraine, CFC Big Ideas cooperates with CNN International to launch a place branding campaign for Ukraine.
580 videos featuring the country’s largest cities, traditions, and the official story of CFC’s brand reached a global audience of nearly 200 million. Additionally, some 500 thousand viewed the campaign’s banner ad on CNN’s website. The campaign sought to introduce Ukraine as a place of a rich history and attractive tourist destinations, offering a lot to see and explore.
CFC was granted the status of an exclusive representative of CNN in Ukraine and Belarus in 2008. Six joint promotional campaigns about Ukraine have been launched since then, including the All About U series, later used by BBC in the campaign named Ukraine — All About U.