In March 2021, CFC Big Ideas began working with Novo Nordisk, one of the leading global pharmaceutical companies in the field of diabetes treatment and other chronic diseases. The goal of this collaboration is to help Novo Nordisk build relationships with national healthcare journalists and also to engage them in the events organized by Novo Nordisk. CFC Big Ideas will also support Novo Nordisk in the implementation of the company’s CSR activities. Among them is Novo Nordisk’s global project for the prevention and control of urban diabetes – Cities Changing Diabetes.