In March 2020, CFC Big Idea will begin working with KFC, a subsidiary of Yums Brand, one of the largest fast food service brands in the world. Due to lockdown, they had to define and design an effective communication plan for their business to run smoothly.
The project is intended to develop the communication strategies for them focused on keeping their customer and the local communication healthy during the time of strict lockdown.
The project also aims to ensure smooth and safe delivery and pick up services. CFC Big Ideas will also act as a media liaison for press requests to KFC in Ukraine.