At the press conference, CFC Consulting, together with the USAID Municipal Heating Reform Project (MHR), the Ministry of Housing and Communal Services and a group of Ukrainian celebrities, summarized the results of their joint three-month Energy Efficiency Season project. The objective of the Energy Efficiency Season was to promote the social responsibility of Ukraine’s youth with respect to energy resources and their use. It also aimed to attract attention to the issue of Ukraine’s energy dependence. The three-month Energy Efficiency Season campaign was endorsed by a number of Ukrainian celebrities, including Alibi, Vasyl Bondarchuk, Katia Buzhynska, Para Normalnykh, Pavlo Zibrov, Max Barskykh, Lyuba Fomenko and XL Deluxe. CFC Consulting and USAID jointly organized four gala concerts and Teplomania, a TV special. At the concerts, Ukrainian celebrities spoke on the subject of energy efficiency and provided useful tips on how to heat houses and apartments in an energy efficient way.